Dove’s Newly Upgraded Exclusive Formula and “Bio-Protein Care Technology"

Hair is made up of up to 95% protein, and when protein is lost, hair becomes dry, brittle, and prone to breakage. After more than 10 years of research, Dove has developed its “Bio-Protein Care Technology", inspired by the hair’s natural components. It helps repair and protect damaged hair, restoring healthy smoothness.

Dove Elastin Long & Thick range contain "Elastin Complex". It delivers 5× smoother', easier‑to‑detangle hair and helps reduce damage and split ends. From the very first use, it helps you achieve beautifully smooth, long hair.

'Compared with shampoo without moisturizing ingredients. When used together with Dove Elastin Long & Thick Shampoo and Conditioner, hair strands become 5× smoother (Unilever R&D, 2024).

*Refers to Palmitoyl Hexapeptide‑12.